What Information To Include In Your Media Kit

When bloggers start working with Brands and PR Companies, one of the first things they are asked for is their Media Kit. It’s at this point that most people start to panic and stress about what to put in their Media Kit, also sometimes called a Press Kit. In this post, I list the basic information you need to include in your media kit, even if you don’t have a huge following or great ‘stats’ just yet.

If you follow this guideline, you will be ready to create your own Media Kit in no time.

Essential Information To Include In Your Media Kit

Before we get started, Pin this post now so that you can refer back to it when you actually get started with your Media Kit.

Now that’s done, here’s the list of information you need to include in your Media Kit.

1. Your Bio – Who are you and what are you about?

This should be clear and concise. It should not be too long-winded and ‘waffly’. For consistency, this should be aligned with your “About Me” page on your blog, just a condensed version. Make it personal enough that the brand or PR Company can get an idea of the person behind the blog, who you are and what you care about.

2. Blog brief – what is your blog about?

What do you blog about? What is your niche?

Tell the (short) story of the main subject matter that you cover in your blog. Again, this should be aligned with the message you give out on your “About Me” or your “About This Blog” page on your blog. Make sure that you are clear about the focus of your blog, who your audience is and what the point of your blog is i.e Providing travel advice and inspiration for families who love to travel.

3. Social Media Following

List your main social media platforms – the ones you actively engage on, and the number of followers per platform. There is no need to get it right down to the exact number because these change daily. You can round it off neatly.

e.g. Facebook: 1,750 followers; Instagram: 10,500 followers.

Top Tip: Don’t buy followers in an attempt to have a higher number. This will ruin your credibility and the Brands and PR people can tell instantly if you have bought your followers.

4. Traffic & Stats

This should be the traffic that you are able to prove. You don’t have to have Google Analytics, although in an ideal world you would. What you are wanting to do here is show your influence and reach. Here are some of the basic traffic and stats that you can highlight in your media kit:

  • Page views per month
  • Reach (per social media platform, depending on what you are pitching for).
  • Your Domain Authority score
  • The demographic of people who follow you i.e. mostly women from the United States, who are between the ages of 21 and 45. You don’t have to go into too much detail.

There are many other stats you can quote, but that is the basics of what will be required.

If you’re not sure exactly what stats they are wanting, ask them. That way you aren’t volunteering unnecessary information, or wasting time trying to give all the possible stats. If you’re not sure, ask.

5. Collaborations & Previous Campaigns You Have Worked On

This should be where you list the type of campaigns you want to work on, such as product reviews, or experiences.

In this section you can also name some of the previous campaigns you have worked on. Again, no need to go into too much detail, just list the major campaigns by name i.e. Revlon, Huggies, Hatchimals.

6. Contact Details

Last but not least, your contact details!

This should be all the different ways the Brands and PR companies can contact you: telephone, email, website address, etc.

Please do not forget to include this.

If you're not sure what information to include in your media kit, check out this post here. It's got all the essential details you need in order to create your own Media Kit! #mediakit #presskit #bloggers @bluemediaedit Share on X

Optional Information To Include In Your Media Kit or Submit Alongside It.

So you’ve got the essential details covered, but here are a few other optional things you might want to consider adding into your media kit.

  • A high-resolution professional photograph of yourself, preferably a head-shot.
  • Your rates. This is optional because a lot of bloggers have a separate rate card that they share when asked.
  • A screenshot of your stats to support your claim.
  • A few pictures you may have taken or used on your site that showcase your work.
  • Any Awards you’ve won.
  • A testimonial from a client you’ve worked with previously.
  • Results from a successful campaign.

Top Tips For Creating An Awesome Media Kit


A Media Kit is something that you will need to constantly update. Create it in a programme that you can easily edit it to change your follower numbers or campaigns, or any of the other details. My favourite is Canva, but there are loads of others out there.


You want to make sure that it is in the same or consistent style as your blog in terms of colour scheme, font, etc. Remember, your blog is your business. It is it’s own brand and you need to keep the look of your brand consistent across your blog, social media, media kit, etc.


I’m sharing a copy of my blog media kit as an example of a media kit I created myself. You can download it by clicking on the button below.

If you have any questions, please feel free to get in touch.

Don’t forget to pin this post to refer back to the next time you are asked to provide your media kit.

September 11, 2018

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.