Facebook plays a big part in the modern-day world. It allows you to showcase your business to billions of people worldwide. Many companies have a Facebook page nowadays, but many don’t utilise them properly – either through a lack of time, knowledge, or not knowing what to post. In this guest post by Alison Harper of Alquin Social Media, she shares how to use Facebook to market your business, without boosting posts!
I’m excited to bring you a guest post by a Facebook expert and someone I’m honoured to call my friend, or as she refers to me, her social media side-kick! Thanks, Alison for sharing your knowledge with us.
Here are six things you can do to promote your business organically:
One: Identify goals for your Facebook page
It’s important from a digital marketing perspective to identify the goals for your Facebook page. What do you want to do with your Facebook page? Ask yourself, do you want to:
- Build brand awareness or rebrand
- Drive traffic to websites/shops
- Generate sales leads.
All of these things are doable, but you need to identify what you want to achieve so that you can measure the success of your efforts.
Two: Create an avatar of your ideal customer
Creating an avatar of your ideal customer allows you to market directly to them, which should engage them and have them buy from you. All content should be created with your ideal client in mind. Sit down and think about your product/services and what type of person may be interested in them.
- Demographics: Age, gender, location, type of employment, are they B2B or B2C, educational level
- Background: Do they have children? Relationship status? Income level
- What problems may someone searching for your product have that it can solve?
Three: Create Facebook-friendly content
Content needs to be created with the Facebook algorithm in mind. The Facebook algorithm is a process that ranks posts that can display on a user’s News Feed based on how likely that user will have a positive reaction.
Facebook LOVES videos. I find that across my pages, that videos outperform every other post, followed by multi-photo posts, single photo posts, then links.
Facebook HATES links because they want people to stay on Facebook. However, in cases where a link is needed, they perform reasonably well if you post the link alongside an image/video. You can also post a link in the first comment.
Four: Find where your avatar hangs out and bring them to your page
Use Facebook selling groups. Groups in your niche, groups where your ideal client hangs out! Facebook changed the algorithm last year to give preference to groups.
Join selling pages as your page (where you can), post away! You can share posts from your page (please share only six posts per day- not to get banned for spamming). Join networking groups as yourself and join in!
Join groups in your niche and join in discussions. Offer advice, show off your knowledge!
Like other pages as your page! And comment on articles in your niche as your page.
Outside of Facebook:
- Have a Facebook button on your website
- If you can, have the Facebook page link on other social media accounts
- Ensure you have your Facebook page name on business cards, emails, and other correspondence
- Have your Facebook page and job title in the bio of your profile and set it to public.
Five: Create engaging content.
Think about your avatar and what type of content would appeal to them. Here are some content ideas for your Facebook page:
- Write blogs or share information about topics surrounding your products
- Throwback stories/events
- Videos: talk about you, your business, your background, give tips
- TIPS! People love free, handy tips
- Tell stories about you or your business, news, or announcements
- Competitions/giveaways (but follow Facebook guidelines)
- Seasonal posts, e.g. Christmas, Valentine’s Day, Mother’s Day
- Videos/photos of yourself/team members
- Create a graphic and post to share your reviews.
Six: Post consistently and at set days and times
Post regularly, at least three times a week or at most once a day. If you need to post more often, spread posts out by 12 hours.
Post at the same time.
I find that evenings work best. However, the odd morning/lunchtime post can also work.
Pro Tip: You should consult your insights to determine when most of your audience are online and then post at peak times to get maximum engagement on your posts.
- Set goals
- Pinpoint your ideal client and create an avatar
- Create Facebook-friendly content
- Find your avatar and bring them to your page
- Plan and post engaging content
- Schedule content to go on at the best times.
About The Author:
Hi, I’m Alison Harper, a social media marketer with over ten years of experience. I specialise in promoting all types of small to medium-sized businesses on Facebook, Instagram, TikTok, and Twitter.
Alison also wrote a TikTok Guide for Small Businesses, which you can find on Amazon: