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My previous post covered how to get started on Pinterest by setting up a Pinterest Business Account for your blog or website. This post is a follow up to that one. If you’ve ever wondered how to create a pin on Pinterest, this post will tell you exactly how. There are certain elements you need to include in your pin creation that will give it the best chance of ranking on Pinterest and driving traffic to your blog or website. Ultimately, this is the goal.
This is a step-by-step guide for how to create a pin on Pinterest. I’ve made it as simple as possible as I really do think all bloggers need to be using Pinterest to increase traffic to their blogs and websites. The exact same method should be used by e-commerce sites and for selling products from websites as well.
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What size should I make my pin?
The most successful pins are portrait in layout. Think, taller than they are wide. Pinterest recommends a 2:3 aspect ration for all pins. The optimum size for a pin is 1000 x 1500 pixels.
Canva has some great Pinterest Templates to choose from and is a great tool to use to create images. Not only do they have the optimum size as template already built-in, but they also have a whole host of different, easy to use design options that will help you create the perfect Pinterest pin.
How to create a video pin on Pinterest
Video pins should follow the same layout and size as image pins. The same 2:3 ratio should be applied. When creating a vide pin, the details of the video file are as follows:
- File type: mov, .mp4, .or .m4v format videos.
- Maximum file size: Add files up to 2GB maximum size.
- Video length: Pinterest recommends a minimum of 4 seconds up to a maximum of 15 minutes
- Aspect ratio: Pinterest recommends making your Video Pins square (1:1) or vertical (2:3, 9:16) in size. You should also note that they recommend that all Videos are shorter than 1:2 (width:height), and taller than 1.91:1 aspect ratio.
Adding a Title To Your Pin
When creating your pin, it’s imperative that you add a Title to your pin. This title should naturally include your Pinterest keywords.
When adding the title of your pin the first 30 characters are the most important so try to get your keyword in there.
What to put in the description of your pin.
When considering what to put in the description of your pin, again you should add keywords that clearly tell the user, and Pinterest, what that pin is about. You can use up to 500 characters in your description but the first 50 to 60 are what will show up to users and so are the most important
You MUST Include your Destination Link to your Pin when you create a pin on Pinterest
When creating a pin on Pinterest, be it a video pin or an image pin, don’t forget to add the destination link of the post or page you want the pin to link back to on your website.
Don’t forget to be following me on Pinterest.
You can do that by clicking the button below! I pin useful content relating to bloggers, Pinterest, Social Media Marketing and information about how to grow your business with your blog or website.
How To Add Your Pin To Pinterest
There are two main ways to add your pin to Pinterest. Either by pinning an image from your website or blog, OR from uploading the image directly to Pinterest.
The first way to add pins to Pinterest is by pinning from a website. This means you would have embedded a pinnable image into your website blog post or page.
This image would then be shared to Pinterest by yourself or by your reader either by using a Pinterest extension on their browser (such as Google Chrome), or by using the sharing buttons that are provided on the website. These buttons work similarly to sharing posts to Twitter, Facebook, Email, etc.
The second way is to create the pin by uploading an image directly to Pinterest and then adding all the relevant details to the pin, including the destination link, and then posting the pin.
Either way works fine. However, when sharing from a website I would strongly suggest you edit the pin as soon as you have shared it to Pinterest to check that the Title and description have pulled through correctly. You might need to add these details in manually.
Review of How To Create A Pin on Pinterest.
- Create Verticle pins
- Make sure all the relevant information about the pin has been provided.
- Use your Pinterest Keywords
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I’ve prepared a helpful guide on how to set up your Pinterest Business Account. However, if you’d like some assistance with signing up for a Pinterest Business Account or converting a Personal Pinterest account into a Business Pinterest account, I can do it for you. Click the link below to find out more.