Guest Posting and Duplicate Content – Why bloggers should care!


Today’s blog post highlights an issue that came about recently that I had never really considered. I’ve written and published several guest posts during my time as a blogger. That said, I’d never really considered the issue of Guest Posting and Duplicate Content. Until it happened.

Guest Posting

Guest Posting is a well-established way of increasing your Domain Authority, as well as getting your organisation/blog/website promoted to a new audience. In this instance, it was the latter of those that I found myself in a very uncomfortable and scary situation.

I agreed to publish an article on my blog which was done out of goodwill on my part because I loved the ethos of the organisation who asked me to work with them. I went above and beyond for this post, ensuring that I did everything I could to help raise awareness of their fantastic initiative. Due to the technical nature of what they do, I asked them to provide me with the wording in the form of a Guest Post.

Long story short, the post went out. I was a day late publishing the post due to technical delays (aka a windows update that took forever!), but the post went out without a hitch otherwise. There was a Giveaway attached to it which I was hosting on their behalf as well, using Rafflecopter and Instagram.

Guest Posting & Duplicate Content - What all bloggers need to know

Blog Post Promotion

As is the nature of blog post promotion I scheduled a number of tweets to go out promoting the post. Whilst scrolling through my twitter feed three days later, I came across a tweet by the organisation I was promoting. They were sharing another guest post of theirs on someone else’s website. Call it a sixth sense, call it curiosity. Call it what you like, but I clicked the link to read the article.

What I discovered was word for word, the same content that was appearing on my blog. I felt the blood drain from my face.

This might sound overdramatic to many people. However, to me, the words “duplicate content” and “Copywrite infringement”, “penalised rankings”, and “damage your credibility” were racing through my mind.

I called the organisation to explain my distress. They suggested they ask the other organisation to delay posting their post for a month. I explained how that would make no difference as there would still be duplicate content in a month’s time. I was quite upset, but they didn’t seem to get it. They apologised but didn’t offer any way of rectifying the situation.

I didn’t panic. Okay, that’s a lie. I was panicking. I decided to NOT over-react and to seek advice from a number of lovely ladies who are far more technically experienced than I am when it comes to these matters. However, they did not allay my fears.

Frustrated Blogger - Duplicate Content

How To Fix The Issue Of Duplicate Content

They all agreed that this was very bad for my site. Between them all, there were two options open to me to try to protect my site from being penalised by Google for hosting duplicate content:

  1. Delete the post and redirect the URL to another post of mine.
  2. Edit the post to ensure that the content does not resemble the other post.

Option 1: Delete the post & Redirect the URL.

I didn’t want to do this. The main reason being that there was a Giveaway attached to the post which my readers had already been entering in good faith. I didn’t want to have to retract all of that as it would damage my reputation with my readers, followers and those who had entered the Giveaway.

Secondly, I had also done a number of social media posts, tweets, pins etc. Which, once they are out there on the net, it’s hard to ensure that it will all work out correctly with the URL redirect. I just felt it would be messy.

Option 2: Edit the entire post.

Since I am a copyeditor this seemed like the easiest option for me. It also meant that I was definitely in complete control of protecting my own site. I had contacted the person who sent me the guest post and explained the seriousness of the situation. I just don’t really think she got it.

At the end of the day, it’s my site and so it’s my responsibility to protect it. She had no idea how much hard work, time and dedication I had put into it. Even though she had apologised, she wasn’t able to ‘fix’ anything for me. It was up to me. At least by editing the document myself, I was able to ensure that there was no duplicate content.

The only downside to this was my disappointment (and anger) at the situation. As well as all the extra time I was going to have to spend to fix this, in addition to the hours I had already invested (free of charge). As I said though, this seemed like the path of least resistance for me.

Why Had They Done That?

From their perspective, they had simply provided information about their organisation to two different sites. Effectively it’s exactly the same information to why not, right? It saved them time and it was all relevant to both sites. The two sites they fed the information to were completely different and not in competition with each other. No harm done, right?


Why is Duplicate Content An Issue For Google

Whilst you can’t actually be penalised by Google, and by that, I mean that it’s not an offence that they can prosecute anyone for, it is still not good for the sites concerned.

Effectively Google can’t tell which content is the one to rank and refer people to when the topic is searched for. It basically it dilutes the search results for both sites involved.

In this case, it wasn’t a copyright offence either as no one copied the information from anyone else. Both websites were given the same information. The technical term for this is copied content. This, in Google’s eyes is a far more serious issue than duplicate content because of the implication that copied content has been copied and published without the original owner/creator’s permission. Check out this post by HOBO for more clarification on this issue.

How to Avoid Duplicate Content When Accepting Guest Posts

I learnt a number of lessons through all of this. The number one lesson learnt is that I myself am ultimately responsible for ensuring my site is free of duplicate content. Going forward I will be asking anyone who sends me material as a Guest Post to confirm in writing that not only is in original content, but that it won’t be given to any other websites, or appear on the owner’s site in any way shape or form, ever.

How To Check For Duplicate Content

There are a number of ways you can check for Duplicate Content. The one I used is SEO Review Tools Duplicate Content Checker. It searches your own website to make sure there is no duplicate content on there, as well as to check if the content you are searching for appears on any other domains as well.

There are a number of others you can use. All you need to do is google “how to check for duplicate content” or google duplicate content checker.

Here is another really useful article that covers the topic of Duplicate Content in detail.

Sharing Your Own Content on Multiple Sites.

There is an exception to sharing duplicate content and not being penalised, and that is with a canonical link. What this is, is basically a piece of code that you add to the HTML of your link which tells Google that this content is not the original content and that it should rank the original content over this one in the search results.

This would be used if you had previously published content on your website and then want to share it with another site as well – cross-domain duplicate content. For example, a parent blogger writes an article on their blog. They then share it to a parenting platform such as Scary Mommy, Huffpost or Parenty. They then publish your post using a canonical link.

Guest Posting

Despite what happened, Guest Posting is still a good way to improve your site’s domain authority and to get your work read by different audiences. The purpose of this post is to raise awareness of how duplicate content can arise, and what you can do to protect yourself from a situation where you might be the host of duplicate content unbeknown to you. These things do happen, but we need to protect now only our own sites, but those that we might be guest posting for too.

I hope this article has been useful to you. If you learnt something, please share this post to raise awareness and to hopefully help avoid situations such as these in the future. Please pin the image below too.

Advice about guest posting for bloggers
November 18, 2019

  • Eeek this is so scary 1. Because of the damage it could do to rankings etc but 2. Because I’m not sure I understand all you are saying 🙈.

    I was asked recently to share an article in which I had been quoted as saying something on my In the Press’ page which I did. To share something there I get a link to their article using skimlinks then add a photo to my site and attach the link to the photo with a short original description underneath…. my question is, is this a canonical link? I’d hate to think I need to take my In The Press page down 🙈🤦🏼‍♀️

    • Hi Sarah. If it’s a link to their article with original wording about the article, then it’s fine. If it is the whole article again on your site, word for word, then it’s not great. Let me know if that makes sense? If not send me a DM and I can check it out.

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